2022
1930’s Art Deco and French influenced 2-story queer bar with historic deco interiors drenched in seductive red lighting, custom cocktails, dancing, djs, and drag. Say less
BALCON SALON
Hell’s Kitchen is abundant with queer nightlife. The identity craved distinctiveness and we tapped into the romantic era of the 1930’s (to honor the space’s history) and evoke the seductive, mysterious feeling of French cabarets.
2022
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Brand Identity Art Direction
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Brand Identity Art Direction
VISUAL WORLD
LOGOTYPE
The logotype pulls a deeper inspiration from
the 30’s, French, and Spanish typography—an era and regions known for romance. Letterforms are encouraged to mingle and play with one another; feeling nouveau.
The logotype pulls a deeper inspiration from
the 30’s, French, and Spanish typography—an era and regions known for romance. Letterforms are encouraged to mingle and play with one another; feeling nouveau.
APPLICATION
This playful logotype with sensual letterforms
is just begging to be seen. The repetitious logo play ensures brand recognition without feeling like it’s been done haphazardly. The timelessness of the typography lends itself well to treating with exaggerated drop shadows for an editorial feeling—elevating the brand.
This playful logotype with sensual letterforms
is just begging to be seen. The repetitious logo play ensures brand recognition without feeling like it’s been done haphazardly. The timelessness of the typography lends itself well to treating with exaggerated drop shadows for an editorial feeling—elevating the brand.
