1.0 TACO BELL DESIGN
Making the In-House a Fun-House
THE DSVC   •    10.06.21





01. TACO BELL DESIGN

IN-HOUSE
AGENCY LIFE



Taco Bell Design is Taco Bell’s In-House agency. We work on and visually impact almost every aspect of the brand. (almost) Every project offers an opportunity to push yourself creatively and make something rad.



‘16
Started as Intern

18
Brought on as Full-Time Contractor

‘19
Offered full-time position thru YUM!

‘20
Promoted to Sr. Designer









WAS ART SCHOOL WORTH IT?
  • Lateral education—exposure to many mediums and facets of design
  • Constantly presenting/speaking about projects/process/etc.
  • Instilling a research/data driven
 approach to creating/solving problems

LOOSE TBD REZZIE
  • POP Marketing (i.e. Drive Thru/LTOs)
  • Retail/Apparel Design
  • TV Spots
  • Experiential Design
  • Leading/Art Directing
Social Media Design Work
THINGS I LOVE ABOUT MY JOB
  • Permission to be as creative as you can
  • Encouraged to push boundaries
  • Stellar team
  • Work / Life Balance*
  • Strong impact on the brand
  • Empowered to be 100% 

    authentically myself

THINGS MAYBE I DON’T LOVE AS MUCH ABOUT IN-HOUSE
  • “The Game”
  • Work has potential to get repetitive
  • Feedback just for sake of feedback




POP

Generally LTO driven, food focused for Menuboards & windows

Brand

Moments, activations,
or partnerships that require brand-centric design thinking. Sometimes strategic—sometimes purely celebrating creativity.


Retail

Small capsule collections designed for our retail: TacoBellTacoShop.com 👀 


Social

I’ve spent most of my recent time helping shape the brand through social with a small but mighty team



ok now for the coolest project i’ve had the chance to work on
© 2021 WINSTON ELLIOTT

Mark