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1.0 TACO BELL DESIGN
Making the In-House a Fun-House
THE DSVC   •    10.06.21





01. TACO BELL

IN-HOUSE
CREATIVE LIFE


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Taco Bell Creative is Taco Bell’s In-House full service creative team. We work on and visually impact almost every aspect of the brand. (almost) Every project offers an opportunity to push yourself creatively and make something rad.


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‘16
Started as Intern

18
Brought on as Full-Time Contractor

‘19
Offered full-time position thru YUM!

‘20
Promoted to Sr. Designer

‘22
Promoted to Art Director

‘24
Promoted to Art Director (more or less ACD)









WAS ART SCHOOL WORTH IT?
  • Lateral education—exposure to many mediums and facets of design
  • Constantly presenting/speaking about projects/process/etc.
  • Instilling a research/data driven
 approach to creating/solving problems

LOOSE TBD REZZIE
  • POP Marketing (i.e. Drive Thru/LTOs)
  • Retail/Apparel Design
  • TV Spots
  • Experiential Design
  • Leading/Art Directing
Social Media Design Work
THINGS I LOVE ABOUT MY JOB
  • Permission to be as creative as you can
  • Encouraged to push boundaries
  • Stellar team
  • Work / Life Balance*
  • Strong impact on the brand
  • Empowered to be 100% 

    authentically myself

THINGS MAYBE I DON’T LOVE AS MUCH
ABOUT IN-HOUSE 
  • “The Game”
  • Work has potential to get repetitive
  • Feedback just for sake of feedback







RESTAURANT

Generally LTO driven, food focused for Menuboards & windows

Brand

Moments, activations,
or partnerships that require brand-centric design thinking. Sometimes strategic—sometimes purely celebrating creativity.


Retail

Small capsule collections designed for our retail: TacoBellTacoShop.com 👀 


Social

I’ve spent most of my recent time helping shape the brand through social with a small but mighty team






ok now for a current hitlist of rad & recent work
© 2023 WINSTON ELLIOTT
Mark