1.0 TACO BELL DESIGN
Making the In-House a Fun-House
THE DSVC • 10.06.21
01. TACO BELL DESIGN
IN-HOUSE
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Taco Bell Design is Taco Bell’s In-House agency. We work on and visually impact almost every aspect of the brand. (almost) Every project offers an opportunity to push yourself creatively and make something rad.
—
‘16
Started as Intern
18
Brought on as Full-Time Contractor
‘19
Offered full-time position thru YUM!
‘20
Promoted to Sr. Designer
IN-HOUSE
AGENCY LIFE
—
Taco Bell Design is Taco Bell’s In-House agency. We work on and visually impact almost every aspect of the brand. (almost) Every project offers an opportunity to push yourself creatively and make something rad.
—
‘16
Started as Intern
18
Brought on as Full-Time Contractor
‘19
Offered full-time position thru YUM!
‘20
Promoted to Sr. Designer
WAS ART SCHOOL WORTH IT?
- Lateral education—exposure to many mediums and facets of design
- Constantly presenting/speaking about projects/process/etc.
- Instilling a research/data driven
approach to creating/solving problems
LOOSE TBD REZZIE
- POP Marketing (i.e. Drive Thru/LTOs)
- Retail/Apparel Design
- TV Spots
- Experiential Design
- Leading/Art Directing Social Media Design Work
THINGS I LOVE ABOUT MY JOB
- Permission to be as creative as you can
-
Encouraged to push boundaries
- Stellar team
-
Work / Life Balance*
- Strong impact on the brand
- Empowered to be 100%
authentically myself
THINGS MAYBE I DON’T LOVE AS MUCH ABOUT IN-HOUSE
- “The Game”
- Work has potential to get repetitive
- Feedback just for sake of feedback
POP
Generally LTO driven, food focused for Menuboards & windows
Brand
Moments, activations,or partnerships that require brand-centric design thinking. Sometimes strategic—sometimes purely celebrating creativity.
Retail
Small capsule collections designed for our retail: TacoBellTacoShop.com 👀
Social
I’ve spent most of my recent time helping shape the brand through social with a small but mighty teamok now for the coolest project i’ve had the chance to work on