THE BELL
A Taco Bell Hotel & Resort
A MINI CASE STUDY
In August of 2019, Taco Bell launched the biggest expression of the brand in it’s history—The Bell: A Taco Bell Hotel & Resort in Palm Springs, CA. Alongside incredible partners, both internal and external, I developed
the brand identity and visual direction and lead the charge on documenting for this four day experience centered around our super fans.
HOW I HELPED
BRAND IDENTITY
MURALS
EDITORIAL DESIGN
RETAIL & APPAREL
A.D. for PHOTOSHOOTS
SOCIAL STRATEGY
PHOTOGRAPHY
Okay, so...
what even WAS The Bell?
4 Day Immersive Getaway
Sold out in 2 Minutes
Taco Bell-ified Menu
Fire Chip Chilaquiles anyone?
Product Drops on the Hour
Toasted Cheddar Chalupa 🤤
Taco Bell-ified Menu
Fire Chip Chilaquiles anyone?
Product Drops on the Hour
Toasted Cheddar Chalupa 🤤
Live Performances
from the likes of FLETCHER, The Wallows, Tate Tucker, Bryce Vine, and the Aqualillies
Dive-In Movies
Watch Mean Girls? Recling in the pool? With Taco Bell-ified treats? Yes please.
And Much More
“Hot” Yoga, Taco Bell Breakfast in Bed, Exclusive Gift Shopping, and a whole lot of fun
from the likes of FLETCHER, The Wallows, Tate Tucker, Bryce Vine, and the Aqualillies
Dive-In Movies
Watch Mean Girls? Recling in the pool? With Taco Bell-ified treats? Yes please.
And Much More
“Hot” Yoga, Taco Bell Breakfast in Bed, Exclusive Gift Shopping, and a whole lot of fun
WOW,
WHAT A DREAM.
WOW,
WHAT A DREAM.