THE BELL


A Taco Bell Hotel & Resort
A MINI CASE STUDY

In August of 2019, Taco Bell launched the biggest expression of the brand in it’s history—The Bell: A Taco Bell Hotel & Resort in Palm Springs, CA. Alongside incredible partners, both internal and external, I developed the brand identity and visual direction and lead the charge on documenting for this four day experience centered around our super fans.
HOW I HELPED
BRAND IDENTITY

MURALS

EDITORIAL DESIGN

RETAIL & APPAREL

A.D. for  PHOTOSHOOTS

SOCIAL STRATEGY

PHOTOGRAPHY



Okay, so...
what even WAS The Bell?

4 Day Immersive Getaway Sold out in 2 Minutes

Taco Bell-ified Menu
Fire Chip Chilaquiles anyone?

Product Drops on the Hour
Toasted Cheddar Chalupa 🤤 
Live Performances
from the likes of FLETCHER, The Wallows, Tate Tucker, Bryce Vine, and the Aqualillies

Dive-In Movies
Watch Mean Girls? Recling in the pool? With Taco Bell-ified treats? Yes please.

And Much More
“Hot” Yoga, Taco Bell Breakfast in Bed, Exclusive Gift Shopping, and a whole lot of fun




















WOW,
WHAT A DREAM.









© 2021 WINSTON ELLIOTT

Mark