BRANDING
Palm Springs and it’s desert heat made for a lovely inspiration point when developing the brand.I wanted to inject Taco Bell into Palm Springs, not vice versa. Given the destination, it would have been easy to lean towards a direction that might be a bit on the nose. We chose a typographic driven identity with a suite of submarks that could be used on any given application—inspired by retro travel (stamps, luggage tags, posters, etc.)
The color palette was lifted from our iconic food:
Crunchy Taco Shells, Sauce Packets, and Baja Blast.
![](https://freight.cargo.site/t/original/i/5bdd8d26fa2ce667686aac44551894fd82c2915a9959a9a0f9810183933b89c7/E819_TheBell_GiphyStickers_CactusIconFreeze.gif)
![](https://freight.cargo.site/t/original/i/d965b3f33d0ac6b4ae86a7544bb16e29099578775da4bb379b0f17b5e6a61b22/web_thebell_brand_5.gif)
It was important
to keep the guest
at the center of
the experience
—
I wanted to rethink how we would communicate with our guests about what to expect—and there were many surprise & delights they were not made aware of prior to arrival. to incorporate something tangible for these super fans to take a way from their experience.
We developed this Welcome Guide zine to be functional yet beautiful enough that you could proudly display on your coffee table.
![](https://freight.cargo.site/t/original/i/cf0130e00022f0b6552a3853167f4570aa4382c66d241c9facff988a248a2821/web_thebell_BookletFlip.gif)
![](https://freight.cargo.site/t/original/i/468f32101a186245beb51e79835de42d58cdb17d171ce227cf086bf11da707e4/web_thebell_welcomeguide.jpg)